Google plus pages for your business
Google has recently introduced new GooglePlus functionality: business pages. I took part in Google's Webinar "Getting Your Business on Google+". The recording of this webinar will be available soon. Meanwhile I'd like to point you two important things I've noted: integration of "+1" button with search results and ability to segment page users in circles. These two functions are very important and might make G+ succeed.
Segmenting page users
As a business owner, you probably want to know who your clients are. You'd like to divide them into groups or segments and offer them exclusive offers, promotions or discounts. For example, you might want to send some marketing messages only to your loyal customers. With Google+ Pages and Circles, you could easily segment your users and direct some messages only to a selected circle. It's great feature, not present in Facebook - and a great competitive advantage of Google.
The most important mechanism of the whole GooglePlus ecosystem is integration of search results with "+1" button. In effect, when you are looking for something in Google, you will see which search results were +1'd by your friends (and you will see their names, too). You could make your decision based on their recommendation. This mechanism could change the world - "Googling" will be more a social activity, you won't have to dig through "spam" pages to find interesting content etc. Whole SEO industry will be redesigned and new market for "social SEO" is opening right now.
Update (2011-10-20): follow-up from google
Google has sent me a follow-up e-mail after the webinar. It contains link to video recording of the webinar:
And here is the full content of e-mail:
Thank you for attending the “Getting Your Business on Google+” webinar on November 16. During this session, Ryan Stonehouse discussed how to create a Google+ page, get closer to your customers, and grow your audience.
The recording is now available on the Google Business Channel on YouTube at: http://youtu.be/xlLhtprZ04Q
Also, for your reference, here are the links we mentioned during the webinar:
(1) Google+ Your Business page: https://plus.google.com/u/0/115200251016762857369/posts
(2) Photo-splitter for your scrapbook photos: http://gpluspic.com/banner
(3) Google+ Your Business website: http://www.google.com/+/business/
(4) Google+ Badge configurator: https://developers.google.com/+/plugins/badge/config
The Learn with Google team