I'm an incidental investor, buying sometimes low-end stocks when I naively think they will grow, and loosing my precious time analyzing the charts and data when I could do something much more useful (like sleep). As an amateur, I'm not so interested in complex financial reports and opinions of genious analysts; instead I'll prefer to know what the business is all about and who is running it. I'd like to know things that I usually report to my bosses - for example, contract portfolio and possible invoice dates.
Google has recently introduced new GooglePlus functionality: business pages. I took part in Google's Webinar "Getting Your Business on Google+". The recording of this webinar will be available soon. Meanwhile I'd like to point you two important things I've noted: integration of "+1" button with search results and ability to segment page users in circles. These two functions are very important and might make G+ succeed.